Aim of the Programme
Communication is pervasive everywhere in the world of information and the Internet. Organizing comprehensive communicational activities has become pivotal not only in everyday life, but also in organizational domains. Corporate image design, organizational relations, programme organization, campaign planning, advertising communication, negotiation techniques, photo-video, multimedia, online communication, radio and television, printed press are the fields in which our communication and PR experts feels right at home.
Theoretical studies:Intercultural Communication, Institutional Communication, Communication Law, History of Press, Communication Theory, Stylistics and Composition, Mass Communication Systems, Advertising, Marketing and Management, Press Genres, Public Relations, Cultural History and Art History, Sociology, Social Psychology, Political Science, Negotiation Techniques, Consumer Behaviour.
Practical skills: Radio Skills, Photo and Video, Photojournalism, Media Relations, News Editing, Computer-aided PR Products, Audiovisual PR products, Rhetoric.
Specific studies: PR in Culture, PR in Economy, PR in Tourism, PR in Politics, PR in Civil Organizations, Working Methods of the PR Specialist.
Marketing assistant and manager, advertising assistant and manager, media manager, communication referee, journalist, press referee, press spokesperson, radio / television reporter, editor, news editor and analyst, anchorperson, PR manager, press assistant, advertising graphic artist, image designer.
Faculty of Technical and Human Sciences, Târgu-Mureş
Târgu-Mureş/Corunca, Calea Sighișoarei nr. 2. ( Final station of 26, 27 and 44 buses'.)
Tel: +40 265 206 210, fax: +40 265 206 211
Postal Adress: 540485 Târgu-Mureş, O.p. 9, C.p. 4
E-mail: officems.sapientia.ro
SAPIENTIA HUNGARIAN UNIVERSITY OF TRANSYLVANIA
The Sapientia Hungarian University of Transylvania is the independent university of the Hungarian community in Romania, which aims at providing education to the members of our community and performing scientific research on a high professional level.
Faculty of Technical and Human Sciences, Târgu-Mureș
Târgu-Mureş - Corunca, Calea Sighișoarei nr. 2.
Postal adress: 540485 Târgu-Mureş, Op. 9., Cp. 4
Tel.: +40 265 208 170, Fax: +40 265 206 211
E-mail: office@ms.sapientia.ro
